BSB61315 Advanced Diploma of Marketing and Communication
Melbourne Polytechnic RTO Provider No.: 3075 (English version only)
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
BSB52415 Diploma of Marketing and Communication Registration Number : 211518
BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517
Course Objectives
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
Course Duration: 2 semesters,10 months
*The course structure is subject to change according to the Australian Training Package.
Assessment
Course Objectives
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
Course Duration: 2 semesters,10 months
| Unit Code | Unit Name | ||||||
|---|---|---|---|---|---|---|---|
| BSBWRT401 | Write Complex Documents | ||||||
| BSBMKG401 | Profile the Market | ||||||
| BSBLDR402 | Lead Effective Workplace Relationships | ||||||
| BSBMKG413 | Promote Products and Services | ||||||
| BSBMKG408 | Conduct Market Research | ||||||
| BSBITU402 | Develop and Use Complex Spreadsheets | ||||||
| BSBCMM401 | Make a Presentation | ||||||
| BSBCRT401 | Articulate, Present and Debate Ideas | ||||||
| BSBMGT407 | Apply Digital Solutions to Work Processes | ||||||
| BSBMKG417 | Apply marketing communication across a convergent industry | ||||||
| BSBMKG418 | Develop and Apply Knowledge of Marketing Communication Industry | ||||||
| BSBMKG419 | Analyse Consumer Behaviour | ||||||
BSB52415 Diploma of Marketing and Communication Registration Number : 211518
Course Duration: 1 semester ,5 months
| Unit Code | Unit Name | ||||||
|---|---|---|---|---|---|---|---|
| BSBMKG507 | Interpret Market Trends and Developments | ||||||
| BSBMKG523 | Design and Develop an Integrated Marketing Communication Plan | ||||||
| BSBPMG522 | Undertake Project Work | ||||||
| BSBMKG501 | Identify and Evaluate Marketing Opportunities | ||||||
| BSBMKG502 | Establish and Adjust the Marketing Mix | ||||||
| BSBMKG514 | Implement and Monitor Marketing Activities | ||||||
| BSBMKG515 | Conduct a Marketing Audit | ||||||
| BSBWRT501 | Write Persuasive Copy | ||||||
| BSBFIA501 | Report on Finances Related to International Business | ||||||
| BSBEBU501 | Investigate and Design e-business Solutions | ||||||
| BSBMKG527 | Plan Social Media Engagement | ||||||
| BSBMKG510 | Plan e-marketing Communications | ||||||
BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517
Course Duration: 1 semester ,5 months
| Unit Code | Unit Name | ||||||
|---|---|---|---|---|---|---|---|
| BSBADV602 | Develop an Advertising Campaign | ||||||
| BSBMGT616 | Develop and Implement Strategic Plans | ||||||
| BSBMKG609 | Develop a Marketing Plan | ||||||
| BSBMGT616 | Execute an Advertising Campaign | ||||||
| BSBMKG603 | Manage the Marketing Process | ||||||
| BSBMKG605 | Evaluate International Marketing Opportunities | ||||||
| BSBMKG607 | Manage Market Research | ||||||
| BSBMKG608 | Develop Organisational Marketing Objectives | ||||||
| BSBRSK501 | Manage Risk | ||||||
| BSBDES602 | Research Global Design Trends | ||||||
| BSBMKG611 | Manage Measurement of Marketing Effectiveness | ||||||
| BSBCRT501 | Originate and Develop Concepts | ||||||
Assessment
Various forms of assessment may be used including:
Major tests, assignments, presentations, group work and case studies.
Entry Requirements
1. Completion of HKDSE HKCEE OR
Any other equivalent qualification OR
Completion of Secondary 6 (new education system) Secondary 5 (old education system)
AND
2. English language proficiency requirement:
HKDSE HKCEE English Language at Level 2 or above OR
IELTS 5.5 OR
ISLPR 2+ OR
Comparable to Melbourne Polytechnic ELICOS
Level Upper Intermediate OR equivalent
Awards
BSB42415 Certificate IV in Marketing and Communication Registration Number : 211520
BSB52415 Diploma of Marketing and Communication Registration Number : 211518
BSB61315 Advanced Diploma of Marketing and Communication Registration Number : 211517
*Melbourne Polytechnic Certificates will only be awarded upon pass in all units.