Bachelor of Business
Bachelor of Business
The University of Tasmania (English version only)

Bachelor of Business 
Registration Number : 211848
CRICOS Provider Code 00586B

Course Objective
The course is designed to nurture well-educated and adaptable graduates, with appropriate professional skills to meet the existing needs and demands of business and related professions. The course specifically prepares students to work in such areas as business management, human resource management, international business, marketing, organizational management and tourism.
Course Structure
The Bachelor of Business as offered by The University of Tasmania consists of 24 units of study. A maximum of 12 units will be credited for candidates upon completion of Melbourne Polytechnic’s Advanced Diploma of Marketing with details outlined below.
A. Students who complete the Melbourne Polytechnic Advanced Diploma of Marketing and Communication will receive up to 12 Units of credit towards The University of Tasmania BBus Degree as listed below:
Unit Code - Unit Name  
BAA111 - People and Organisations  
BMA101 - Introduction to Management  
BMA151 - Principles of Marketing  
BMA258 - Services Marketing  
----------- - Eight (8) units of credit in the Experience &
Engagement component of the degree

B. Twelve (12) Units from the TSBE (Tasmanian School of Business and Economics) are offered at Universal College of Higher Education over 3 semesters as listed below.
Unit Code - Unit Name  
BEA140 - Data Analysis for Business  
BFA103 - Accountability and Accounting  
BAA211 - Entrepreneurship  
BMA262 - Consumer Behaviour  
BEA111  - Introduction to Markets and the Economy  
BMA331 - Marketing Research  
BMA250  - Managerial Social Responsibility  
BMA349 - Advertising & Promotion  
BAA215 - Business and Corporate Law  
BMA329 - Retailing and Sales  
BMA351 - Marketing Management  
BMA202  - Business Strategy
*The course structure is subject to change based on the final approval of The University of Tasmania.

Course Length
18 months
Mode of Delivery
Face-to-face Lecture and Tutorial
Start Dates
Semester 1   from July to December
Semester 2   from February to June
Semester 3   from July to December
Credit for Previous Studies
Passes in subjects or units in other courses from The University of Tasmania or other approved tertiary institutions or professional examining bodies may be credited towards the degree to an extent of maximum of 12 units as approved by TSBE . A maximum of 12 units will be credited for candidates in completion of Melbourne Polytechnic’s Advanced Diploma of Marketing.
Admission Requirements
Completion of Melbourne Polytechnic Advanced Diploma of Marketing and Communication OR
Completion of a Diploma or credit transfer from another college or university, which will be assessed individually by The University of Tasmania
English Language Requirements 
Completion of Melbourne Polytechnic Advanced Diploma of Marketing and Communication OR
English Language requirements are deemed to have been met if documentary evidence of English proficiency, equivalent to IELTS 6.0 overall with no band less than 5.5, achieved within the last two years of the application for admission to the Degree, is provided.
Attendance at Lecturers and Tutorials is compulsory. 
Students are required to attend at least 80% attendance in each unit, penalties may apply if you fail to meet the attendance requirements.

*The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania is a fully accredited member of AACSB International, one of the major business school accrediting bodies worldwide. The Bachelor of Business offered in partnership with HKUE is included in the TSBE list of courses accredited with AACSB international.

It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.