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Painting the Future with Creativity
 

Over the past two decades, UCHE has nurtured countless dreamers, and Chloe is one of them. As a second-year Bachelor of Business (Majoring in Marketing) student, she is passionate about the fields of creative media and advertising, eager to put her knowledge into practice and shine on a broader stage.
 

Chloe recalls that in the classroom, her teachers' clear and engaging explanations, along with rich case studies, have given her a comprehensive grasp of marketing theory. Outside of class, she actively participates in event planning, applying theoretical knowledge to real-world scenarios and gaining invaluable experience.
 

"The core of marketing lies in understanding customer needs and creatively conveying the value of products to them," she shares. In this era of information overload, she believes that capturing customers' attention requires breaking conventions and captivating them with innovative ideas and unique perspectives.
 

After graduation, Chloe hopes to join a company full of innovative spirit and work in creative media and advertising. She firmly states, "I believe that as long as I stay passionate and keep learning, I will definitely find my own stage in the field of marketing."